Travel Technology

Travel Technology and Trends in the Tourism Industry

Travel Technology

Travel Technology and Trends in the Tourism Industry

Table of Contents

Technology has been playing a crucial role in our lives, especially in the modern era. Just like many other sectors, it has revolutionized the tourism industry as well by helping businesses with everyday operations, thereby, improving customer satisfaction. Hence, it has become important for airlines, restaurants, hotels etc. to utilize the new technology trends in this sector.

What is Travel Technology?

In simple terms, ‘travel technology’ is the application of e-commerce, IT and an array of similar technology solutions in the hospitality or tourism industry. The main purpose behind implementing travel technology is to automate travel and related functions, which will save time, reduce cost and create a seamless travel experience for tourists. In this way, technology can be used to enhance the customer’s travel experience either before, during or after the trip.

Key Tech Trends in the Tourism Industry

  • Voice Control and Voice Search: Voice control and voice search is useful for helping people find what they are looking for without any hassle. This has all been possible because of smart speakers, smartphones and other AI assistants. Tourists are using the feature of voice search to search and book flight tickets, rooms in a hotel and other such travel experiences. So, it has become important for businesses in the travel industry to design their apps or websites with a feature of voice search in mind. Even inside the hotel rooms; voice-controlled appliances can be used in order to control the heating, air conditioning and lighting.

  • Contactless Payments: Contactless payments are becoming widely accepted, even in a country like India where the majority of the elderly population is unfamiliar with technology. Travel businesses can process payments quicker even during situations where the customer does not have enough cash in hand or isn’t carrying the credit/debit card. As it is a time saver, it will definitely enhance the customer experience. Payments can be made through different modes like Bitcoin, NFT

Also, keeping in mind the spread of COVID-19, many are avoiding paying with cash, hence contactless payments have even become a way to protect the staff and the customers from infections.

  • Chatbots: One of the best ways to satisfy your customers and help them get answers to their queries on a 24/7 basis is to use AI-powered chatbots. Even if you are short on staff, this can be helpful by answering common questions. With advancements in AI technology, these chatbots will keep improving as they will have an increased interaction with customers.

  • Cybersecurity Measures: Businesses in the travel sector are vulnerable to data breaches and increasingly at a risk from cyber attacks. It is because they have a large staff and also access to personal data of their customers. Phishing attacks and ransomware attacks are some of the threats to security. So, an investment in training for cybersecurity and other similar hardware or software solutions can be beneficial to keep the travel businesses secure. Complying with data protections laws and keeping up with the latest regulations has become important to let the businesses flourish.
  • Recognition Technology: The recognition technology includes retina scanning, facial or fingerprint recognition and other biometric identifiers. This is one of the key tech trends as it has the potential to make interactions seamless and remove friction from purchases.

It is already being used in some top hotels to give access to rooms through fingerprints or when allowing check-outs that are semi-contactless. In the future, this technology can even allow customers to get their meals and pay for it by simply walking through the exit.

  • Big Data: Big data is typically a collection of data that is complex and has a huge volume yet it keeps growing with time. Most companies use their own data collection techniques. The biggest advantage of this data is to improve personalization. As most businesses in the travel sector utilize this information to make changes in their services to provide the customers with a better experience.

It can also help in analyzing the business’s performance for instance, hotel owners can use it for revenue management.

  • Augmented Reality (AR): A technology that is similar to virtual reality, this augments an individual’s real-life surroundings instead of replacing them completely. The key benefit of augmented reality is that it is cheaper than VR and only requires a tablet or smartphone with an internet connection. Graphical overlays can enhance the customer experience and provide tourists with valuable information and some entertainment. Essential details about a certain destination can be displayed when a customer points their device at them. Photographs can also be augmented through different filters and effects by using various apps.

Travel technology has been very helpful in the hospitality industry and it is believed to only improve in the future. What is your take on the use of technology in the tourism sector? Comment below and let us know your opinions.

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